In a recent group project we wrote an essay that analized men in advertising; our focus was the different stereotypes of males that are in advertising. My section of the essay was about the "sexy man" stereotype. This is an exert from my paragraph of the essay.
In cologne advertisements, and boxer commercials, the men have washboard abs, long shinny hair, beautiful eyes, and are over all just gorgeous. So it makes you wonder who the commercials target audience is. If it's a male product you would think it is targeting the male consumer, but men don't want to look at other, probably sexier, mend half naked. Where as women love to watch the Bod commercials and Calvin Cline poster boards make girls double take.
In cologne advertisements, and boxer commercials, the men have washboard abs, long shinny hair, beautiful eyes, and are over all just gorgeous. So it makes you wonder who the commercials target audience is. If it's a male product you would think it is targeting the male consumer, but men don't want to look at other, probably sexier, mend half naked. Where as women love to watch the Bod commercials and Calvin Cline poster boards make girls double take.
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